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Tech Trends '09 with Keith Brophy

February 20, 2009 10:04 PM

Keith Brophy





On February 18th, Keith Brophy presented the following at GVSU's Eberhard Center. The event was very well attended and the overall mood was upbeat despite the current economic climate in Michigan.



Topic: Evolution of the cell phone

Prediction: Within 5 years, 50% of adults are tracked in home or office via phone tracking applications.


Topic: Extinction of Paper

Prediction: In 5 years, only one-third as many newspapers and books are published on paper. Alternatives to paper, such as on-line forms, E-paper products and E-reader delivery boom.


Topic: Evolution of Social Networking

Prediction: In 3 years, social networking becomes as pre-requisite as phone and electricity across the full range of age demographics. Organizations continue to embrace Facebook as it loses its "teen" status and opens the way for acceptance of other similar business social networking solutions.


Topic: New Energy Source

Prediction: In 5 years, we will find the early generation of a new heat-to-electricity energy harvester (the thermoelectric generator) on a wide variety of products. This will be the beginning of a revolution in the way we use energy.


Topic: Evolution of the PC

Prediction: In 3 years, the majority of us use Netbook computers, as traditional desktops and laptops largely fade to the background.


Topic: Evolution of How We Interact with Computers

Prediction: In 5 years, software lives in clouds and the computer platform is everywhere.


Topic: Cyborgs

Prediction: In 5 years, simple cyborgs appear and social and legal issues begin to rage.


Topic: AniRobos

Prediction: In 5 years, 20% of professionals, 20% of business offices, 30% of homes have mobile helpers or AniRobos.


Topic: Data Communes

Prediction: In 5 years, we own an "overall e-record" of our lives that we grant electronic entities selective access to; many regions gain advantage by aggregating this; and privacy issues rage across all sectors as collective personal data begins to be viewed as gold.


Topic: Evolution of Role of Elderly to a that of Workplace Sages

Prediction: In 5 years, we see the start of a remarkable shift in workplace demographics and workflow. There is a societal shift of age-based roles fueled by explosion of age-supporting technology that pushes net-era Seniors to the forefront.

Capitalizing on Marketing Trends

February 1, 2009 11:05 PM

capitolizingonmarketingtrends2.pngI recently contributed to the book Leading CMOs on Assessing New Trends, Analyzing Changing Demographics, and Incorporating Global Trends Into Your Marketing Strategy. My chapter, Marketing Trends: A Mix of Old, New, and Renewed, identified the five major trends impacting our publishing company's marketing communications and branding efforts. Specifically...

1) Digital/Online Initiatives: Moving from print-centric to digital-centric.
2) Experiential Marketing: Letting others taste, sample, and engage.
3) Generational Targeting: Meeting needs across life stages.
4) Customization: Giving customers greater choice and control.
5) Glocalization: Operating globally while thinking locally.


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