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    <title>XLER Consulting</title>
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    <id>tag:blog.xlerconsulting.com,2009-02-06://2</id>
    <updated>2009-11-22T22:27:21Z</updated>
    
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<entry>
    <title>Pimping Your Profile: Top 25 Tips</title>
    <link rel="alternate" type="text/html" href="http://blog.xlerconsulting.com/2009/11/25-repurpose-repeat-and-retweet.html" />
    <id>tag:blog.xlerconsulting.com,2009://2.46</id>

    <published>2009-11-20T20:10:05Z</published>
    <updated>2009-11-22T22:27:21Z</updated>

    <summary> I had the pleasure to participate in the &quot;Pimping Your Profile&quot; session at aimWest&apos;s Midwest Social Media Confab held November 19, 2009 at Grand Rapids&apos; JW Marriott. Below are some practical pointers that peppered my riffing with fellow panelists...</summary>
    <author>
        <name>XLER Consulting</name>
        <uri>http://www.xlerconsulting.com</uri>
    </author>
    
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    <category term="oechsler" label="oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="pimpingyourprofile" label="pimping your profile" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="socialmediaconfab" label="social media confab" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.xlerconsulting.com/">
        <![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/smc.jpg"><img alt="smc.jpg" src="http://blog.xlerconsulting.com/assets_c/2009/11/smc-thumb-600x223-108.jpg" width="600" height="223" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span></p>


<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">I had the pleasure to participate in the "Pimping Your Profile" session at aimWest's <i>Midwest Social Media Confab</i> held November 19, 2009 at Grand Rapids' JW Marriott. Below are some practical pointers that peppered my riffing with fellow panelists Kevin Dean and Laura Bergells.&nbsp;</p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><br /></p><p style="text-align: center;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 14px/normal Verdana; ">---------------------------</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><br />
1. Engage in social media's Big 3: Facebook, LinkedIn, and Twitter.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><br />
2. Maximize your presence on Facebook/LinkedIn/Twitter (aim for 100% complete). Use the many <span class="caps">FREE </span>tools and widgets available.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">3. Link information, updates, content, etc. across platforms.<br />
</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">4. Drive traffic from platform to platform as well as to your blog and website.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">5. Make your online presence <span class="caps">E.P.I.C. </span>(Experiential, Participative, Interactive, and Communal). From Len Sweet.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><br />
6. Let your true personality come through. Who are you individually, professionally, relationally? Upload a photo.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">7. Position yourself in a meaningful way and differentiate yourself from others.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">8. Embrace better ways to communicate (e.g., instant messaging, texting, status updates, tweets).</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">9. Use social media to start, build, resurrect, and maintain personal and professional relationships.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">10. <span class="caps">YOU </span>may control what to say and share but friends, connections, and followers decide what's relevant, compelling, meaningful, and useful to <span class="caps">THEM.</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">11. Free tools are available to aggregate, monitor, measure, and optimize your social networks and help manage your time.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">12. Your presence in various social media may be less important to "prospects" then your absence from it.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><br />
13. To start and/or increase your social media presence, you should decrease and/or stop doing somethings.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><br />
14. Before meeting someone new, check 'em out and send invite to connect. Saves time and helps breed familiarity.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">15. Professional and personal lines are blurring in the social media, embrace it but take care.<br />
</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">16. People want "real" over "contrived." Social media allows a fuller dimensionalization of your reality.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">17. Successful Careers built on: 1) Your Network; 2) Your Wisdom; and 3) Your Compassion. From "Love is the Killer App."&nbsp;</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><br />
18. Business and relationships will come from people you don't know but who want to know you better. Be accessible.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">19. Align your Facebook/LinkedIn/Twitter presence and activities with the features, benefits, and experiences they deliver.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><br />
20. We are all subject matter experts--not just at work. Your life and life experiences have something to offer others.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">21. Consider a fan page as well as a profile on Facebook.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">22. Build a company profile as well as an individual profile on LinkedIn.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">23. Maximize recommendations on LinkedIn. Remember that branding isn't what <span class="caps">YOU </span>say you are but who <span class="caps">THEY </span>say you are.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">24. Optimize link sharing across your platforms as well as within a single platform. Be ubiquitous.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">25. Repurpose, repeat, and retweet content across your social networks but vary and version when it makes sense.<br />

<br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande"><a href="http://technorati.com/claim/64wadccmeq" rel="me">Technorati Profile</a>]]>
        
    </content>
</entry>

<entry>
    <title>What Now.  What Next.</title>
    <link rel="alternate" type="text/html" href="http://blog.xlerconsulting.com/2009/09/its-early-evening-and-i.html" />
    <id>tag:blog.xlerconsulting.com,2009://2.45</id>

    <published>2009-09-05T00:17:14Z</published>
    <updated>2009-09-05T15:15:49Z</updated>

    <summary>It&apos;s early evening and I am somewhere over Michigan or Ohio. Not sure of the route Delta flies from Grand Rapids to Atlanta. Come to think of it, I can&apos;t recall when I last flew through Atlanta on an outbound...</summary>
    <author>
        <name>XLER Consulting</name>
        <uri>http://www.xlerconsulting.com</uri>
    </author>
    
        <category term="Professional" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="career" label="Career" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="consulting" label="Consulting" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="culture" label="Culture" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="egm" label="EGM" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ethnographicmedia" label="Ethnographic Media" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="films" label="Films" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="oechsler" label="Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="xler" label="Xler" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.xlerconsulting.com/">
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/767-400_with_ife.jpg"><img alt="inflight movie" src="http://blog.xlerconsulting.com/assets_c/2009/09/767-400_with_ife-thumb-600x400-105.jpg" width="600" height="400" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span><p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); ">It's early evening and I am somewhere over Michigan or Ohio. Not sure of the route Delta flies from Grand Rapids to Atlanta. Come to think of it, I can't recall when I last flew through Atlanta on an outbound leg of a trip. Guess I could look in the inflight magazine but I really don't care where I am at the moment. I do care about where I am going. &nbsp;</p>
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); min-height: 16px; "><br /></p>
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); ">About this time tomorrow I will be touching down in Tel Aviv.&nbsp;</p>
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); min-height: 16px; "><br /></p>
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); ">I have yet to process the trip. It came on a little fast as business trips often do. Then there were all the last minute details like pulling together essential papers, portable electronics, travel docs, etc. And packing my suitcase, briefcase, and rucksack.&nbsp;</p>
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); min-height: 16px; "><br /></p>
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); ">So now I'm taking advantage of the quiet of the cabin and 3:40 left of battery life on my Mac to begin sharing news about professional changes that few folks are aware of. Events unfolded rather quickly so only those I am or have been or will be working with are "in the know."</p>
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); min-height: 16px; "><br /></p>
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); ">Recently I began serving as president for EthnoGraphic Media (EGM), a 501c(3) educational nonprofit formed in 2007 to explore the critical issues of our time through film and new media. The community of writers, artists, strategists, and filmmakers that embody <span class="caps">EGM </span>capture true stories of theological virtues moving through the human condition. <span class="caps">EGM </span>hopes those who see, hear, and experience these stories will gain a deeper understanding and heighten sensitivity that moves them to meaningful action. http://www.egmfilms.org &nbsp;</p>
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); min-height: 16px; "><br /></p>
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); ">The role of president entails championing <span class="caps">EGM'</span>s mission, vision, and values; solidifying its strategic direction and tactical plans; encouraging a team of talented industry professionals; fostering mutually-beneficial relationships and partnerships; and driving <span class="caps">EGM </span>toward its objectives.</p>
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); min-height: 16px; "><br /></p>
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); ">For those who know me, you know I have always been drawn to organizations with a relentless pursuit of achieving the seemingly unachievable: "changing the world" at University of Texas at Austin; "reaching for the stars" at Leo Burnett; "advancing humanity" at Hanon McKendry; and "living life inspired" at Zondervan.</p>
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); min-height: 16px; "><br /></p>
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); ">So I invite you to explore the work of EthnoGraphic Media and get to know the folks who are part of its community. More importantly, I hope you will encounter a story, issue, situation, or person that connects with you in a meaningful way.</p> 
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); min-height: 16px; "><br /></p>
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); ">Hey, gotta run!</p> 
<p style="text-align: left;margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 13px/normal Verdana; color: rgb(14, 14, 14); min-height: 16px; "><br /></p>]]>
        
    </content>
</entry>

<entry>
    <title>A Daughter&apos;s Gift Remembered</title>
    <link rel="alternate" type="text/html" href="http://blog.xlerconsulting.com/2009/08/a-daughters-gift-remembered.html" />
    <id>tag:blog.xlerconsulting.com,2009://2.44</id>

    <published>2009-08-17T00:14:10Z</published>
    <updated>2009-08-17T01:04:00Z</updated>

    <summary>My daughter, Kate, loves to write. Several years ago I received a poem from her that I have now read probably a hundred times. I expect that I will read it a hundred times more as our heart song plays...</summary>
    <author>
        <name>XLER Consulting</name>
        <uri>http://www.xlerconsulting.com</uri>
    </author>
    
        <category term="Life" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="bill" label="Bill" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="dad" label="Dad" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="daughter" label="Daughter" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="gift" label="Gift" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="kate" label="Kate" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="oechsler" label="Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="xler" label="Xler" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.xlerconsulting.com/">
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="kateanddad2.jpg" src="http://blog.xlerconsulting.com/kateanddad2.jpg" width="559" height="335" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></span><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow"><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">My daughter, Kate, loves to write. Several years ago I received a poem from her that I have now read probably a hundred times. I expect that I will read it a hundred times more as our heart song plays on.&nbsp; &nbsp; &nbsp;</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333; min-height: 20.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333; min-height: 20.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333"><b>Two Pieces of Twine</b>&nbsp;</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arial Narrow; color: #333333">by Kate Oechsler (Age 10)&nbsp;</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333; min-height: 20.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">He held me when I was born, and he did not mourn.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">He helped me learn to ride a trike,&nbsp;</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">And then on to a two-wheeled bike.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333; min-height: 20.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">He taught me words to say when I would need to pray.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">He loves me very much, and I love his warm touch.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">We are like pieces of twine, I am his and he is mine.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333; min-height: 20.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">We went to the zoo and saw a giraffe,&nbsp;</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">It licked our hands and made us laugh.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">I will grow up someday, find a dream and fly away.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">But he will still be mine, just like twisted pieces of twine.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333; min-height: 20.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">He'll walk me down the aisle, with a happy smile.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">I'll be covered with silk and lace, and a grin on my face.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">He will cry some though, but they're tears of joy I know.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">They're for his little girl, and inside his heart he's doing a twirl.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333; min-height: 20.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">I'll take the love he'll give, then go and live.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">And when his life comes to an end,&nbsp;</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">He'll still be my very best friend.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333; min-height: 20.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">Me and my Daddy are pieces of glad twisted twine,&nbsp;</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333">Because I am his, and he is mine<span style="font: 13.0px Times">.</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 17.0px Arial Narrow; color: #333333; min-height: 20.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Times; color: #333333; min-height: 16.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Times; color: #333333">Author's Note: God inspired me to write this poem and some of my ideas came from the song, "Butterfly Kisses."</p></p> ]]>
        
    </content>
</entry>

<entry>
    <title>Balancing Business Relationships</title>
    <link rel="alternate" type="text/html" href="http://blog.xlerconsulting.com/2009/07/balancing-business-relationships.html" />
    <id>tag:blog.xlerconsulting.com,2009://2.43</id>

    <published>2009-07-05T19:37:23Z</published>
    <updated>2009-07-12T01:59:37Z</updated>

    <summary><![CDATA[Upon entering publishing some years back I remember receiving some wise counsel which I believe has relevance and broad application for most professionals regardless of industry. &nbsp; "Publishing is a relational business," my new boss stressed during our first one-on-one....]]></summary>
    <author>
        <name>XLER Consulting</name>
        <uri>http://www.xlerconsulting.com</uri>
    </author>
    
        <category term="Professional" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="balance" label="Balance" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="business" label="Business" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="oechsler" label="Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="publishing" label="Publishing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="relationships" label="Relationships" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="thefirm" label="The Firm" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="walmart" label="Wal-Mart" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="xler" label="XLER" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.xlerconsulting.com/">
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/bouncingballs.jpg"><img alt="bouncingballs.jpg" src="http://blog.xlerconsulting.com/assets_c/2009/07/bouncingballs-thumb-600x265-102.jpg" width="600" height="265" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span><p style="margin: 6.0px 0.0px 10.0px 0.0px; text-align: justify; font: 14.0px Verdana">Upon entering publishing some years back I remember receiving some wise counsel which I believe has relevance and broad application for most professionals regardless of industry. &nbsp;</p>
<p style="margin: 6.0px 0.0px 10.0px 0.0px; text-align: justify; font: 14.0px Verdana">"Publishing is a relational business," my new boss stressed during our first one-on-one. A few days later over coffee my mentor and leadership team peer emphasized, "Ours is a business built upon a fragile ecosystem of relationships." So my marching orders were clear. Of highest priority and immediate need was getting relationships right: if broken, fix them; if weak, strengthen them; and if new, establish them. And while all relationships were important, some were of utmost importance.&nbsp;</p>
<p style="margin: 6.0px 0.0px 10.0px 0.0px; text-align: justify; font: 14.0px Verdana">I liken it to juggling many balls of varying size and weight. Now some of these balls are made of rubber and bounce back when dropped while others are made of crystal and will shatter if allowed to fall. You must decide what your relationships are made of, then manage accordingly.&nbsp;</p>
<p style="margin: 6.0px 0.0px 10.0px 0.0px; text-align: justify; font: 14.0px Verdana">My relationship philosophy is pretty simple... be fully engaged. One cannot afford to be passive. If you want a relationship to work, you must work at it. And if you're doing it right, for all the right reasons, then it shouldn't even feel like work. It's a little like what my wife, Stacy, and I remind our kids, "You want to have friends? Then you need to be a friend."&nbsp;</p>
<p style="margin: 6.0px 0.0px 10.0px 0.0px; text-align: justify; font: 14.0px Verdana">Fortunately, I'm kind of a relational guy, a character trait that has proven instrumental for finding fulfillment, having fun, and making more than a few friends across a career spaning several service-oriented, customer-centric industries.&nbsp;</p>
<p style="margin: 6.0px 0.0px 10.0px 0.0px; text-align: justify; font: 14.0px Verdana">Truth be told, I have heard on several occasions that I'd make an excellent greeter at Wal-Mart. Absolutely! "Hi. Welcome to Wal-Mart. Thanks for coming in. How y'all doing this morning?" Of course, it helps to use your best southern accent. And if you have to ask why southern, then you probably have not lived, worked, or spent enough time in places like Texas, Georgia, Louisiana, Alabama, and Tennessee. Remember the welcome that the wife of young attorney Mitch McDeere received in Sydney Pollack's film adaptation of John Grisham's <i>The</i> <i>Firm?</i> "Abby this is the South, we encumber you with hospitality." Over the years this little saying has become the "gold standard" I set with my teams. If our clients, guests, partners, etc. don't feel "encumbered" by our hospitality, then we're not trying hard enough.&nbsp;</p>
<p style="margin: 6.0px 0.0px 10.0px 0.0px; text-align: justify; font: 14.0px Verdana">Given all the challenges businesses face today, perhaps a little more attention to these "fragile ecosystems" is in order. A greater investment of time, energy, emotion, and empathy is guaranteed to pay dividends not always found on a balance sheet.&nbsp; &nbsp;</p><div style="text-align: justify;"><font class="Apple-style-span" face="Verdana, helvetica, hirakakupro-w3, osaka, 'ms pgothic', sans-serif" size="4"><span class="Apple-style-span" style="font-size: 14px;"><br /></span></font></div> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande; min-height: 16.0px"><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande"><a href="http://technorati.com/claim/64wadccmeq" rel="me">Technorati Profile</a>]]>
        
    </content>
</entry>

<entry>
    <title>Celebrating Father&apos;s Day &apos;09: Five Times Over</title>
    <link rel="alternate" type="text/html" href="http://blog.xlerconsulting.com/2009/06/celebrating-fathers-day-09-five-times-over.html" />
    <id>tag:blog.xlerconsulting.com,2009://2.42</id>

    <published>2009-06-21T20:11:12Z</published>
    <updated>2009-06-22T00:51:15Z</updated>

    <summary>Today is a bit different with the recent addition of two new family members. For those who have been following our journey (or have traveled a similar road), you know that we are settling--somewhat smoothly but not without stumbles and...</summary>
    <author>
        <name>XLER Consulting</name>
        <uri>http://www.xlerconsulting.com</uri>
    </author>
    
        <category term="Adoption" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="adoption" label="Adoption" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="billoechsler" label="Bill Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nicaragua" label="Nicaragua" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="stacyoechsler" label="Stacy Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.xlerconsulting.com/">
        <![CDATA[<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">Today is a bit different with the recent addition of two new family members. For those who have been following our journey (or have traveled a similar road), you know that we are settling--somewhat smoothly but not without stumbles and struggles--into what has been aptly called, our "new normal."&nbsp;</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px">In celebration of fatherhood, I wanted to share some "behind-the-scenes" adoption moments accompanied by the wit, wisdom, and whimsey of others.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #333333; min-height: 17.0px"><i><br /></i></p>
<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/protection.JPG"><img alt="protection.JPG" src="http://blog.xlerconsulting.com/assets_c/2009/06/protection-thumb-600x450-80.jpg" width="600" height="450" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #333333"><i>I cannot think of any need in childhood as strong as the need for a father's protection.</i><span style="color: #2f1e09"><i> </i></span><b>Sigmund Freud</b></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #333333"><b><i><br /></i></b></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #2f1e09; min-height: 17.0px"><i><br /></i></p>
<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/suffer.JPG"><img alt="suffer.JPG" src="http://blog.xlerconsulting.com/assets_c/2009/06/suffer-thumb-600x450-83.jpg" width="600" height="450" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1em; font-weight: normal; font: normal normal normal 14px/normal Verdana; "><i>So long as little children are allowed to suffer, there is no true love in this world.&nbsp;</i><b>Isadora Duncan</b></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1em; font-weight: normal; font: normal normal normal 14px/normal Verdana; "><b><br /></b></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1em; font-weight: normal; font: normal normal normal 14px/normal Verdana; min-height: 17px; "><i><br /></i></p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/village.JPG"><img alt="village.JPG" src="http://blog.xlerconsulting.com/assets_c/2009/06/village-thumb-600x450-85.jpg" width="600" height="450" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #2f1e09"><span class="Apple-style-span" style="color: rgb(51, 51, 51); "><i>It takes a village to raise a child.&nbsp;</i></span></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #2f1e09"><span class="Apple-style-span" style="color: rgb(51, 51, 51); "><i></i><b>African Proverb</b></span></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #2f1e09"><i><br /></i></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><span style="font: 14.0px Lucida Grande; color: #333333">
<i><br /></i></span></p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/100_0439.JPG" style="text-decoration: none;"><img alt="100_0439.JPG" src="http://blog.xlerconsulting.com/assets_c/2009/06/100_0439-thumb-600x450-95.jpg" width="600" height="450" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #333333"><i>A man never stands as tall as when he kneels to help a child.&nbsp;</i></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #333333"><i></i><span class="Apple-style-span" style="font-weight: bold; ">Knights of Pythagoras</span></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #333333"><b><br /></b></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #333333"><i><br /></i></p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/100_1473.jpg"><img alt="100_1473.jpg" src="http://blog.xlerconsulting.com/assets_c/2009/06/100_1473-thumb-600x449-100.jpg" width="600" height="449" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #333333"><i>It is much easier to become a father than to be one.</i><span style="color: #2f1e09"><i>&nbsp;</i></span></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #333333"><span style="color: #2f1e09"><i><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-style: normal; font-weight: bold; ">Kent Nerburn</span></i></span></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #333333"><span style="font: 14.0px Lucida Grande">
</span></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #333333"><b><br /></b></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #333333"><b><i><br /></i></b></p>
<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/empty2.JPG"><img alt="empty2.JPG" src="http://blog.xlerconsulting.com/assets_c/2009/06/empty2-thumb-600x450-89.jpg" width="600" height="450" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><i>A truly rich man is one whose children run into his arms when his hands are empty. </i><b>Unknown</b></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><b><br /></b></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><i><br /></i></p>
<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/assets_c/2009/06/reading-87.html" onclick="window.open('http://blog.xlerconsulting.com/assets_c/2009/06/reading-87.html','popup','width=3280,height=2460,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://blog.xlerconsulting.com/assets_c/2009/06/reading-thumb-600x450-87.jpg" width="600" height="450" alt="reading.JPG" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><i>Our children give us the opportunity to become the parents we always wished we'd had. </i><b>Louise Hart</b></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><b><br /></b></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><i><b></b><br /></i></p>
<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/voices.JPG"><img alt="voices.JPG" src="http://blog.xlerconsulting.com/assets_c/2009/06/voices-thumb-600x450-97.jpg" width="600" height="450" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #2f1e09"><i>Blessed indeed is the man who hears many gentle voices call him father!</i></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #2f1e09"><i></i><b>Lydia M. Child</b></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #2f1e09; min-height: 17.0px"><b></b><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; color: #2f1e09; min-height: 17.0px"><br /></p>
<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/love2.jpg"><img alt="love2.jpg" src="http://blog.xlerconsulting.com/assets_c/2009/06/love2-thumb-522x338-93.jpg" width="522" height="338" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"><i>The most important thing a father can do for his children is to love their mother. </i><b>David O. McKay</b></p>
<p style="margin: 0.0px 0.0px 10.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p> <div style="text-align: center;"><br /></div>]]>
        
    </content>
</entry>

<entry>
    <title>The Long Awaited Homecoming</title>
    <link rel="alternate" type="text/html" href="http://blog.xlerconsulting.com/2009/06/the-long-awaited-homecoming.html" />
    <id>tag:blog.xlerconsulting.com,2009://2.41</id>

    <published>2009-06-06T04:06:15Z</published>
    <updated>2009-07-12T02:03:01Z</updated>

    <summary>Grand Rapids, Michigan  May 29th, 2009 Day 1336 Technorati Profile...</summary>
    <author>
        <name>XLER Consulting</name>
        <uri>http://www.xlerconsulting.com</uri>
    </author>
    
        <category term="Adoption" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="adoption" label="Adoption" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="billoechsler" label="Bill Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="grandrapids" label="Grand Rapids" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nicaragua" label="Nicaragua" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="stacyoechsler" label="Stacy Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.xlerconsulting.com/">
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="airport.jpg" src="http://blog.xlerconsulting.com/airport.jpg" width="560" height="319" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></span><p style="margin: 0.0px 0.0px 12.0px 0.0px; text-align: center; font: 14.0px Arial"><span class="Apple-style-span" style="font-weight: bold;">Grand Rapids, Michigan </p>
<p style="margin: 0.0px 0.0px 12.0px 0.0px; text-align: center; font: 14.0px Arial">May 29th, 2009</p>
<p style="margin: 0.0px 0.0px 12.0px 0.0px; text-align: center; font: 14.0px Arial"><span class="Apple-style-span" style="font-style: italic;">Day 1336</span></p><div style="text-align: center;"><span class="Apple-style-span" style="font-size: 14px;"><br /></span></div> 
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande; min-height: 16.0px"><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande"><a href="http://technorati.com/claim/64wadccmeq" rel="me">Technorati Profile</a>]]>
        
    </content>
</entry>

<entry>
    <title>Great News! </title>
    <link rel="alternate" type="text/html" href="http://blog.xlerconsulting.com/2009/05/great-news.html" />
    <id>tag:blog.xlerconsulting.com,2009://2.40</id>

    <published>2009-05-28T19:43:52Z</published>
    <updated>2009-05-28T20:13:40Z</updated>

    <summary>Stacy, Rosalinda, and Rebeca Arrive FRIDAY NITE @ GRR (CO2887) @ 11:18PM. CYA There!!...</summary>
    <author>
        <name>XLER Consulting</name>
        <uri>http://www.xlerconsulting.com</uri>
    </author>
    
        <category term="Adoption" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="adoption" label="Adoption" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="billoechsler" label="Bill Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="grandrapids" label="Grand Rapids" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nicaragua" label="Nicaragua" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="return" label="Return" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="stacyoechsler" label="Stacy Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.xlerconsulting.com/">
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="plane.jpg" src="http://blog.xlerconsulting.com/plane.jpg" width="541" height="268" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></span><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande; color: #555555">Stacy, Rosalinda, and Rebeca Arrive <span class="caps">FRIDAY NITE </span>@ <span class="caps">GRR </span>(CO2887) @ 11:18PM. <span class="caps">CYA</span> There!!</p> ]]>
        
    </content>
</entry>

<entry>
    <title>Almost Home</title>
    <link rel="alternate" type="text/html" href="http://blog.xlerconsulting.com/2009/05/almost-home.html" />
    <id>tag:blog.xlerconsulting.com,2009://2.39</id>

    <published>2009-05-26T15:36:55Z</published>
    <updated>2009-06-06T04:18:15Z</updated>

    <summary> I returned late last night from Nicaragua with Ryan, Sam, and Kate. It was incredibly difficult to leave Stacy and the girls in Managua for the second time in as many months. But as difficult as it was for...</summary>
    <author>
        <name>XLER Consulting</name>
        <uri>http://www.xlerconsulting.com</uri>
    </author>
    
        <category term="Adoption" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="adoption" label="Adoption" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="billoechsler" label="Bill Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nicaragua" label="Nicaragua" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="stacyoechsler" label="Stacy Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.xlerconsulting.com/">
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="cacoa.jpg" src="http://blog.xlerconsulting.com/cacoa.jpg" width="600" height="418" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></span>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande; min-height: 16.0px"><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande">I returned late last night from Nicaragua with Ryan, Sam, and Kate. It was incredibly difficult to leave Stacy and the girls in Managua for the second time in as many months. But as difficult as it was for me, it was that much harder for Stacy. As most of you know, she has been away from her home, friends, family, and support network for nearly a dozen weeks.<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande; min-height: 16.0px"><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande">While we have appreciated the opportunity that Stacy has been given to bond with Rosalinda and Rebeca and them with her, they are <span class="caps">ALL </span>ready to be here. Last details include obtaining the adoption sentence, birth certificates, medical clearances, visas, passports, and (rebooked) airline tickets. Such crucial steps demand a sense of urgency, high level of accuracy, inexhaustible patience, and enormous favor (not to mention even more time, energy, and money). So please continue to pray that Stacy can finally return home so that Rosalinda and Rebeca can finally know a home of their own. </p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande; min-height: 16.0px"><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande">Again, we appreciate so much the love, encouragement, and generosity you all have shown over this very long and very exciting journey. Honestly, we could not imagine doing this without that.</p> 
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande; min-height: 16.0px"><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande"><a href="http://technorati.com/claim/64wadccmeq" rel="me">Technorati Profile</a>]]>
        
    </content>
</entry>

<entry>
    <title>It&apos;s Official!</title>
    <link rel="alternate" type="text/html" href="http://blog.xlerconsulting.com/2009/05/its-official.html" />
    <id>tag:blog.xlerconsulting.com,2009://2.38</id>

    <published>2009-05-22T22:37:27Z</published>
    <updated>2009-07-12T02:04:46Z</updated>

    <summary>A little before 10:00 AM Nicaragua time on May 22nd, 2009, we legally adopted Rosalinda Ava and Rebeca Sara into the Oechsler family. The day was made even more special with the presence and participation of our three biological children--Ryan,...</summary>
    <author>
        <name>XLER Consulting</name>
        <uri>http://www.xlerconsulting.com</uri>
    </author>
    
        <category term="Adoption" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="adoption" label="Adoption" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="billoechsler" label="Bill Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nicaragua" label="Nicaragua" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="stacyoechsler" label="Stacy Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.xlerconsulting.com/">
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="court2.jpg" src="http://blog.xlerconsulting.com/court2.jpg" width="600" height="369" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></span><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica; min-height: 16.0px">A little before 10:00 AM Nicaragua time on May 22nd, 2009, we legally adopted Rosalinda Ava and Rebeca Sara into the Oechsler family. The day was made even more special with the presence and participation of our three biological children--Ryan, Sam, and Kate. Our meeting took place in a small, interior office within Jinotepe's simple but bustling courthouse. It was officiated by the attorney general, a presiding judge, and local Mi Familia designate who we found to be very professional, respectful, and gracious. With our attorney, Martha, by our side each one of us (save the youngest) signed the last of the paperwork.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica; min-height: 16.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica">When validated for our willingness to bring two more children into our home, we explained that now we are "una familia completa" since "siete es el número perfecto." </p><div><span class="Apple-style-span" style="font-family: Helvetica;"><br /></span></div> <p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande; min-height: 16.0px"><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande"><a href="http://technorati.com/claim/64wadccmeq" rel="me">Technorati Profile</a>]]>
        
    </content>
</entry>

<entry>
    <title>Leadership Lessons: Style, Substance, Success. </title>
    <link rel="alternate" type="text/html" href="http://blog.xlerconsulting.com/2009/04/lessons-in-leadership-some-style-more-substance.html" />
    <id>tag:blog.xlerconsulting.com,2009://2.37</id>

    <published>2009-04-30T00:42:34Z</published>
    <updated>2009-07-12T02:05:42Z</updated>

    <summary>Earlier this week I spoke with students at Cornerstone University. It was my tenth class and fifth college that I&apos;ve guest lectured in this semester... fun times! I was asked to talk specifically on the topic of leadership. To make...</summary>
    <author>
        <name>XLER Consulting</name>
        <uri>http://www.xlerconsulting.com</uri>
    </author>
    
        <category term="Professional" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="climate" label="Climate" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="culture" label="Culture" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="followers" label="Followers" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="leadership" label="Leadership" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="management" label="Management" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.xlerconsulting.com/">
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/prodigal2.jpg"><img alt="prodigal2.jpg" src="http://blog.xlerconsulting.com/assets_c/2009/04/prodigal2-thumb-540x241-69.jpg" width="540" height="241" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span><span class="Apple-style-span" style="font-family: Helvetica; ">Earlier this week I spoke with students at Cornerstone University. It was my tenth class and fifth college that I've guest lectured in this semester... fun times! I was asked to talk specifically on the topic of leadership. To make the most of our time together, questions were submitted to me in advance. Below are three that seemed to make sense addressing as a set.</span><br /><br /><br /><span class="Apple-style-span" style="font-family: Helvetica; ">Questions From The Class:</span><br /><br /><span class="Apple-style-span" style="font-family: Helvetica; ">1. In your opinion, is a great leader born or can a great leader be made?</span><br /><br /><span class="Apple-style-span" style="font-family: Helvetica; ">2. Should leadership be sought after, or if in fact an individual is gifted in the area of leadership, will he or she be sought after?</span><br /><br /><span class="Apple-style-span" style="font-family: Helvetica; ">3. Based upon your experience is it easier to be a leader or a follower?</span><br /><ol style="list-style-type: decimal">
</ol>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica; min-height: 16.0px"><br /></p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica">My Response:</p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica">If you are seasoned in your career, chances are you've already experienced a variety of management and leadership styles. And chances are your own style has been evident to those you've led and managed. Three of the most prevalent leadership styles that I've experienced over my career include: those who lead as if born to it (natural); those who lead others as they have been led (nurtured); and those who lead through fear, intimidation, and manipulation (neutered).<small></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica; min-height: 16.0px"><span class="Apple-tab-span" style="white-space:pre">	</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica"></small>The "Natural"</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica">Whether or not you believe in the concept of "born to lead," it would appear some among us are more predisposed than others. For example, the 5% of the population whose Myers-Briggs Type Indicator is <span class="caps">ENTJ </span>(Extraverted-iNtuitive-Thinking-Judging). These folks are described as "Executive" or "Leader" material. I'm pretty sure that <span class="caps">ENTJ</span>s don't dominate the leadership ranks in organizations (that would be mathematically impossible) but I would venture to guess that <span class="caps">ENTJ</span>s over-index as a percentage of all business leaders relative to their percentage in the population.  </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica; min-height: 16.0px"><span class="Apple-tab-span" style="white-space:pre">	</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica">The "Nurtured"</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica">In his classic work on social learning theory, Stanford behaviorist Dr. Alfred Bandura found that people learn new behaviors by: 1) observing the actions of role models they can identify with; 2) approximating the behavior they've observed; and 3) receiving reinforcement for their adopted behaviors. His early studies recorded children reacting to aggressive television programming by punching a "Bobo" doll (those who watched Mr. Green Jeans and Romper Room should recall this near-life-sized, sand-in-the-base, bounces-back-up, inflatable doll). Like Bandura's laboratory observations, it is easy to see how the workplace can provide an environment of modeling, mirroring, and reinforcement leading to learned leadership behaviors--good, bad, and ugly.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica; min-height: 16.0px"><span class="Apple-tab-span" style="white-space:pre">	</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica">The "Neutered"</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica">While this type of leadership can be very effective in achieving short-term organization goals, the means (e.g., fear, intimidation, manipulation) can overtime damage an organization's climate, culture, and cohesion. One powerful yet poignant scene from Mel Gibson's "We Were Soldiers" illustrates this well. Commanding officers observe as new recruits are put through field exercises led by two very different patrol leaders--one who verbally abuses his men, the other willing to stop the exercise to tenderly check the physical condition of one of his men. The viewer is left with no doubt on which patrol leader the commanders will ultimately affirm, promote, and entrust. He is the one best able to accomplish the mission while garnering the respect of those he'll lead into battle. </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica; min-height: 16.0px"><span class="Apple-tab-span" style="white-space:pre">	</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica"></small>Finally, I left the class with a few tips as current and future leaders:</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica; min-height: 16.0px"><span class="Apple-tab-span" style="white-space:pre">	</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica"></small>Be Real: Avoid hypocrisy at all costs if you hope to earn respect, build trust, and gain loyalty amongst your team.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica; min-height: 16.0px"><span class="Apple-tab-span" style="white-space:pre">	</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica"></small>Encourage: Your team needs to be positively challenged to dig deep within themselves and driven to give their very best. They need to have ownership in the hits as well as the misses.</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica; min-height: 16.0px"><span class="Apple-tab-span" style="white-space:pre">	</span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Helvetica"></small>Attitude: Have fun! Really, if you are not enjoying the process and your people, you will never fully appreciate the outcomes.</p><div><span class="Apple-style-span" style="font-family: Helvetica;"><br /></span></div><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande; min-height: 16.0px"><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande"><a href="http://technorati.com/claim/64wadccmeq" rel="me">Technorati Profile</a>]]>
        
    </content>
</entry>

<entry>
    <title>Together Yet Apart</title>
    <link rel="alternate" type="text/html" href="http://blog.xlerconsulting.com/2009/04/together-yet-apart.html" />
    <id>tag:blog.xlerconsulting.com,2009://2.36</id>

    <published>2009-04-25T18:13:26Z</published>
    <updated>2009-04-26T04:33:50Z</updated>

    <summary>Spring Break &apos;09 will definitely go down in our family&apos;s record book. During one week: Sam and I went skiing out West to celebrate his 16th birthday; Kate vacationed in Florida with moms and daughters from the neighborhood; Ryan was...</summary>
    <author>
        <name>XLER Consulting</name>
        <uri>http://www.xlerconsulting.com</uri>
    </author>
    
        <category term="Adoption" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="adoption" label="Adoption" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="billoechsler" label="Bill Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="managua" label="Managua" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="michaelkeaton" label="Michael Keaton" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mrmom" label="Mr. Mom" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nicaragua" label="Nicaragua" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="stacyoechsler" label="Stacy Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.xlerconsulting.com/">
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="nicahome.jpg" src="http://blog.xlerconsulting.com/nicahome.jpg" width="600" height="258" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></span><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">Spring Break '09 will definitely go down in our family's record book. During one week: Sam and I went skiing out West to celebrate his 16th birthday; Kate vacationed in Florida with moms and daughters from the neighborhood; Ryan was back in Miami at the U; and Stacy, Rosalinda, and Rebeca enjoyed a weekend at the beach in Nicaragua. </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/25th.jpg"><img alt="25th.jpg" src="http://blog.xlerconsulting.com/assets_c/2009/04/25th-thumb-272x270-53.jpg" width="272" height="270" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /></a></span><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">The following week Stacy and I celebrated our 25th Anniversary. You know, we had always planned to spend this one (unlike <span class="caps">ALL </span>the other anniversaries) in some romantic locale such as Paris or Venice or Kauai. Instead we iChatted with each other, sharing cake and ice cream as a really extended family. The highlight was Stacy and the girls "blowing" out candles in Michigan all the way from Managua.  </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">And now, five plus weeks into our unavoidable "separation" we're all slowly settling into our routines. I am trying to learn (without permanently damaging) the "Floral Street" routine that Stacy has spent years building and refining. Being "Mr. Mom" (as Michael Keaton's character, Jack, can attest) is not easy but often humorous. On a regular basis I hear myself saying, "You're doing it wrong!" The kids stay up too late which makes them hard to get up in the morning. Who knew? I spent three consecutive days at the <span class="caps">D&amp;W </span>pharmacy picking up prescriptions (suspect I could have done it in one trip). Then there is dance practice and lacrosse games (you should actually read the team's newsletter <span class="caps">PRIOR </span>to your turn for travel snacks). </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana"> Meals have been... interesting on several fronts: 1) we have grown to love cereal as much as Jerry Seinfeld; 2) breaking bread with friends, family, and neighbors is fun; 3) having friends, family, and neighbors deliver meals is less humbling than it is greatly appreciated; and 4) restaurants are not the same when you're missing a main ingredient (mom). Oh, I also found out yesterday that bills need to be paid (and paid on time) or they send something called a "shut off" notice (helpful hint: you can use your debit card over the phone).</p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">As some of you know, I was raised by a single/working mom who had to learn how to drive at 50, went back to night school at Crossland High to learn typing and stenography, and struggled to make a living while raising two young boys in a small apartment off Pennsylvania Avenue (extended) in PG County, Maryland. At age 12, this latchkey kid became "chief cook and bottle washer" and took on babysitting in our complex to make spending money. All this to say, I have always had a great appreciation for single parents and now have a much greater appreciation for my wife/partner/best friend and all she does for me and the kids.   </p>
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<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/girls3.jpg"><img alt="girls3.jpg" src="http://blog.xlerconsulting.com/assets_c/2009/04/girls3-thumb-425x605-65.jpg" width="425" height="605" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a></span><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">In Nicaragua, Stacy is establishing a "Carratera Masaya" routine for the very first time. Routine, she will tell you, is extremely important for Rosalinda and Rebeca. The girls get up at 6:00 every day and are in bed at 8:00 most nights. They fall asleep to either lullabies in English or Nicaraguan children's songs. </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">Two showers a day are typical, especially with temps topping 100 degrees. On <span class="caps">MWF </span>we have a tutor who visits to teach both girls English and work on math concepts with Rosalinda. They are both very bright and eager to learn. Stacy prepares three meals each day but the girls get healthy snacks in between. Favorites foods include corn flakes, hot dogs, and personal pan pizza ("personal" simply because the kitchen only has a toaster oven). </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">The girls have additional friends now temporarily living in the "family compound" so free time includes arts &amp; crafts, playing games, movies, soccer, etc. Special outings include: walking to Tip Top for chicken fingers, french fries, and an air conditioned playscape; visiting the Hilton in town where buying lunch means you can use the hotel pool; impromptu but difficult to coordinate get-togethers with other adopting families; and church on Sundays.    </p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">So that's the day-to-day until the day we are able to all be together in one place. After almost six weeks we know there are many more weeks to go before the adoption is finalized. We pray that every meeting bears much fruit, that each review and report is favorable, and that a sense of urgency would permeate proceedings. We also pray for protection and provision for all those involved in this adoption. And we thank each of you who have joined us on our journey. </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana">As a family we are learning much, growing deeper, getting closer, and living larger. Such is life. </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana; min-height: 17.0px"><br /></p> <span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/home3.jpg"><img alt="home3.jpg" src="http://blog.xlerconsulting.com/assets_c/2009/04/home3-thumb-527x328-63.jpg" width="527" height="328" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span>]]>
        
    </content>
</entry>

<entry>
    <title>Gotta Serve Somebody</title>
    <link rel="alternate" type="text/html" href="http://blog.xlerconsulting.com/2009/04/gotta-serve-somebody.html" />
    <id>tag:blog.xlerconsulting.com,2009://2.35</id>

    <published>2009-04-16T00:40:38Z</published>
    <updated>2009-07-12T02:06:35Z</updated>

    <summary>My time in retail was the best on-the-job, customer service training I&apos;ve ever received. And the work itself proved to be a great fit for me. Being in my twenties, retail offered a flexible schedule and steady income punctuated by...</summary>
    <author>
        <name>XLER Consulting</name>
        <uri>http://www.xlerconsulting.com</uri>
    </author>
    
        <category term="Life" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Professional" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="billoechsler" label="Bill Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="career" label="Career" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="life" label="Life" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="retail" label="Retail" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.xlerconsulting.com/">
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="shopping.gif" src="http://blog.xlerconsulting.com/shopping.gif" width="596" height="248" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></span><p style="margin: 6.0px 0.0px 0.0px 0.0px; text-align: justify; font: 13.0px Verdana"><span class="Apple-style-span" style="font-size: 12px; ">My time in retail was the best on-the-job, customer service training I've ever received. And the work itself proved to be a great fit for me. Being in my twenties, retail offered a flexible schedule and steady income punctuated by overtime pay for working above and beyond. </span></p>
<p style="margin: 6.0px 0.0px 10.0px 0.0px; text-align: justify; font: 12.0px Verdana">I didn't seek out retail it found me. I had been working nights and weekends at a Mobil station while attending Prince George's Community College in Largo, Maryland. One late Fall Saturday night a buddy from high school pulled in for gas. These were the days of "full service" so with a smile I filled him up, checked his oil, and squeegeed the windshield.  </p>
<p style="margin: 6.0px 0.0px 10.0px 0.0px; text-align: justify; font: 13.0px Verdana">Leaning against his car while I worked away, Mike told me it was too cold and wet to be working outside all winter long. He suggested I talk to his boss at Memco, a membership department store (remember those) just down the road. So I did and got the job as a stock boy just 30-something shopping days 'til Christmas. 
<p style="margin: 6.0px 0.0px 10.0px 0.0px; text-align: justify; font: 13.0px Verdana">My retail career spanned ten years. I worked for three different retailers at nine different stores in four states. There really is nothing like working retail, especially during the holidays. Beginning Black Friday (Thanksgiving Day +1) life as you know it significantly changes. At work, "busy" just doesn't describe it. "Chaotic" is a little better but my favorite descriptors come from friends working restaurants... slammed, 86ed, in the weeds. Often you get so busy on the floor that you forget to eat, take a break, or go to the bathroom. That's when you know that you are "in the zone." </p>
<p style="margin: 6.0px 0.0px 10.0px 0.0px; text-align: justify; font: 13.0px Verdana">Typical customer encounters from behind the counter go something like this: You step up to a pressing throng of holiday shoppers, eyes beckon, "over here." They beg, "pick me!" and seem to scream, "I'm next" or scream at you, "HEY, I was next!" A single directed phrase from you quiets the crowd, "how may I help <span class="caps">YOU</span>?"  Now you focus on your customer, addressing his or her needs one-on-one, making the best of the situation as well as making the sale.  </p>
<p style="margin: 6.0px 0.0px 10.0px 0.0px; text-align: justify; font: 13.0px Verdana">A person can grow to really love this kind of work. I did. You can even grow to love the people you meet. I found that "regular" customers can become much more than that. While working in Southern California there was women in her mid- to late-seventies named Barbara who would stop in several times a week. Sometimes we would grab a cup of coffee and just chat. She liked to share stories about growing up in Orange County "in the day." She had worked at Knott's Berry Farm for many years and had lived within walking distance. She didn't talk much about her husband who had died awhile back nor her children who had grown and moved off to somewhere.</p>
<p style="margin: 6.0px 0.0px 10.0px 0.0px; text-align: justify; font: 13.0px Verdana">She lived in a small but tidy mobile home park with palm trees and narrow little streets. I remember one Mother's Day when my wife Stacy and I took Barbara out for dinner to a nice restaurant near our home. She got all dressed up and we brought her flowers. Later when we dropped her off she insisted on giving us a huge brick of government-issued cheese to take back with us (I guess newly married couples can never get enough cheese and 70ish widows can only eat so much). </p>
<p style="margin: 6.0px 0.0px 10.0px 0.0px; text-align: justify; font: 13.0px Verdana">When Stacy and I moved from Southern California she gave us about a dozen pieces of pale green and light pink Depression Glass. These small plates and cups, Barbara's heirlooms, have been a part of our home for a quarter century and still grace the corner hutch in our dining room. One customer who became a regular and then a friend also has remained a small part of a family.  </p>
<p style="margin: 6.0px 0.0px 10.0px 0.0px; text-align: justify; font: 13.0px Verdana">If it were in my power, I would create a special form of Selective Service (emphasis on the idea of "service" as in serving others). My program would call up young men and women into a season of working in a store, hotel, restaurant, or the like. I'm pretty sure it would help shape them personally, relationally, and professionally. Hopefully, they will meet a few customers like Barbara.  </p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande; min-height: 16.0px"><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande"><a href="http://technorati.com/claim/64wadccmeq" rel="me">Technorati Profile</a>]]>
        
    </content>
</entry>

<entry>
    <title>Marketing: Rules for the Road</title>
    <link rel="alternate" type="text/html" href="http://blog.xlerconsulting.com/2009/04/marketing.html" />
    <id>tag:blog.xlerconsulting.com,2009://2.34</id>

    <published>2009-04-15T04:34:58Z</published>
    <updated>2009-07-12T02:07:45Z</updated>

    <summary><![CDATA[I recently participated in an Advertising &amp; eCommerce Advisory Board meeting at Ferris State University in Big Rapids, Michigan. During the discussion I shared with the group a few insights/observations about being a marketer of goods, services, ideas, and brands....]]></summary>
    <author>
        <name>XLER Consulting</name>
        <uri>http://www.xlerconsulting.com</uri>
    </author>
    
        <category term="Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Professional" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="advertising" label="Advertising" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="branding" label="Branding" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ferris" label="Ferris" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="insights" label="Insights" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="oechsler" label="Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.xlerconsulting.com/">
        <![CDATA[</form><p style="margin: 10.0px 0.0px 10.0px 0.0px; text-align: justify; line-height: 17.0px; font: 14.0px Verdana">I recently participated in an Advertising &amp; eCommerce Advisory Board meeting at Ferris State University in Big Rapids, Michigan. During the discussion I shared with the group a few insights/observations about being a marketer of goods, services, ideas, and brands. </p>

<p style="margin: 10.0px 0.0px 10.0px 0.0px; text-align: justify; line-height: 17.0px; font: 14.0px Verdana">It went something like this: </p>

<p style="margin: 10.0px 0.0px 10.0px 31.5px; text-align: justify; line-height: 17.0px; font: 14.0px Verdana">"Marketing is fast-paced and deadline-driven. It's equal parts science and art. Your work is highly subjective. Everyone has an opinion on everything you do and they don't mind sharing it (but not always with you). </p>
<p style="margin: 10.0px 0.0px 10.0px 31.5px; text-align: justify; line-height: 17.0px; font: 14.0px Verdana">Marketing serves many masters, both inside and outside the company. It must produce results in the short-term but has long-term benefits that you may never fully realize. There is a complex network of pieces, parts, and people that must be efficiently and effectively orchestrated. </p>
<p style="margin: 10.0px 0.0px 10.0px 31.5px; text-align: justify; line-height: 17.0px; font: 14.0px Verdana">Very high (sometimes unrealistic) expectations must be either met or managed. And there will never be enough time, money, people, energy, and creativity to accomplish all that is possible."</p>

<p style="margin: 10.0px 0.0px 10.0px 0.0px; text-align: justify; line-height: 17.0px; font: 14.0px Verdana">I believe it was American daredevil Evil Knievil who said, "There are two types of motorcyclists--those that have gone down and those that are going down." Applying that reality to a "successful" career in marketing, my hope is that you dig the thrills, survive the spills, and enjoy the ride.</p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/bike.jpg"><img alt="bike.jpg" src="http://blog.xlerconsulting.com/assets_c/2009/04/bike-thumb-600x293-48.jpg" width="600" height="293" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande; min-height: 16.0px"><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Lucida Grande"><a href="http://technorati.com/claim/64wadccmeq" rel="me">Technorati Profile</a>]]>
        
    </content>
</entry>

<entry>
    <title>And Now We Dance </title>
    <link rel="alternate" type="text/html" href="http://blog.xlerconsulting.com/2009/04/and-now-we-dance.html" />
    <id>tag:blog.xlerconsulting.com,2009://2.33</id>

    <published>2009-04-10T22:25:19Z</published>
    <updated>2009-04-11T02:28:33Z</updated>

    <summary>As many of you know, Stacy and I are currently &quot;fostering&quot; our two girls down in Managua, Nicaragua. Initially the thought of spending an extended and fairly open-ended time away from friends and family was overwhelming. We also realized that...</summary>
    <author>
        <name>XLER Consulting</name>
        <uri>http://www.xlerconsulting.com</uri>
    </author>
    
        <category term="Adoption" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="adoption" label="Adoption" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="bill" label="Bill" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="letter" label="Letter" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nicaragua" label="Nicaragua" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="oechsler" label="Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="stacy" label="Stacy" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.xlerconsulting.com/">
        <![CDATA[<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 15.0px Helvetica">As many of you know, Stacy and I are currently "fostering" our two girls down in Managua, Nicaragua. Initially the thought of spending an extended and fairly open-ended time away from friends and family was overwhelming. We also realized that the investment of resources, both tangible and intangible, would be significant. But such concerns are tempered after waiting so long, coming so far, and then finally receiving "the call" to travel. At that point you make arrangements as fast as you can and just pray you haven't forgotten anything "critical" as you pull out of the driveway and head to the airport. </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 15.0px Helvetica; min-height: 18.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 15.0px Helvetica">Almost a month into this "assimilation" period, we have grown to appreciate how the process is helping form initial bonds and stronger attachments with Rosalinda and Rebeca. Stacy describes it as "learning how to dance with one another." Our own parenting skills and style are also being observed and assessed by those in Nicaragua ultimately responsible for the health and well-being of these very special little girls. </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 15.0px Helvetica; min-height: 18.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 15.0px Helvetica">While Stacy remains in Nicaragua caring for Rosalinda and Rebeca, I recently returned to Michigan to care for our older kids, maintain the home, and continue my work. It was on the eve of my return that I had a profound "dad" moment with Rosalinda. </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 15.0px Helvetica; min-height: 18.0px"><br /></p><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 15.0px Helvetica">My two pieces of carry-on luggage were packed and lined up against the wall under the large windows that each morning let our bedroom flood with sunlight filtered through the stand of mature mango, avocado, and palm trees just outside our temporary home. On top of one bag I had placed a notebook-sized portfolio containing my itinerary and other travel-related papers. Inside the portfolio, Rosalinda had secretly placed a note. </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 15.0px Helvetica; min-height: 18.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 15.0px Helvetica">She had folded it in half, then in half again, then in half once more. On the outside it was addressed "Para: Papá De: Rosa" and sealed with "Te Quiero" which means "I love you." I unfolded and read the message Rosa wanted me to travel with. She again told me she loved me, that I was a good dad, and that she had always wanted to have a dad like me. </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 15.0px Helvetica; min-height: 18.0px"><br /></p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blog.xlerconsulting.com/letterportrait.jpg"><img alt="letterportrait.jpg" src="http://blog.xlerconsulting.com/assets_c/2009/04/letterportrait-thumb-450x598-45.jpg" width="450" height="598" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></a></span><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 15.0px Helvetica; min-height: 18.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 15.0px Helvetica">Adoption begins with a leap, is measured in small methodical steps, takes many turns, and ends in an embrace. I have carried my daughter's note with me everyday, folded in my wallet and forever in my heart. "Rosalinda, tú eres mi hija y te amo. Papá." </p> ]]>
        
    </content>
</entry>

<entry>
    <title>First &amp; Lasting Impressions</title>
    <link rel="alternate" type="text/html" href="http://blog.xlerconsulting.com/2009/04/first-lasting-impressions.html" />
    <id>tag:blog.xlerconsulting.com,2009://2.32</id>

    <published>2009-04-02T04:27:35Z</published>
    <updated>2009-04-04T18:51:33Z</updated>

    <summary>On the road to Masaya from Managua, Rosalinda quietly busied herself with pen and paper. She wrote. She drew. She doodled. Rebeca had fallen asleep against her. We&apos;ve since discovered that Rebeca can&apos;t seem to stay awake while riding in...</summary>
    <author>
        <name>XLER Consulting</name>
        <uri>http://www.xlerconsulting.com</uri>
    </author>
    
        <category term="Adoption" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="adoption" label="Adoption" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="billoechsler" label="Bill Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mom" label="Mom" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nicaragua" label="Nicaragua" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="stacyoechsler" label="Stacy Oechsler" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="volcano" label="Volcano" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://blog.xlerconsulting.com/">
        <![CDATA[<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">On the road to Masaya from Managua, Rosalinda quietly busied herself with pen and paper. She wrote. She drew. She doodled. Rebeca had fallen asleep against her. We've since discovered that Rebeca can't seem to stay awake while riding in a car, regardless of how short the ride, crowded the backseat, or hot the day. </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">Happy to escape the capital city's busyness, Stacy and I quietly appreciated the views of the Nicaraguan countryside. We were heading out on our first family outing which included a visit to Parque Nacional Volcán Masaya. It was called "La Boca del Infierno" or "The Mouth of Hell" by the Spanish who in the 16th century placed a cross at the active volcano's crater lip to exorcise the Devil. </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">Our compact Toyoto Yaris strained as we climbed the mountain toward the volcano's viewing area. Stacy barely noticed as Rosalinda took her hand and began gently writing something on her open palm. In a minute Rosalinda was done. She had simply written, "MOM." </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">The moment left Stacy feeling very tender. She says It was as though she had been "claimed and named" by Rosalinda. "She chose me. I am 'MOM.' Mom to Rosalinda." Stacy recognizes that moment as marking a beginning, "it was our first day as mother and daughter." Rosalinda's simple act left her in awe and took Stacy to an even deeper level of commitment. For that she is incredibly thankful, honored, and humbled. </p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica; min-height: 17.0px"><br /></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica">There are precious few defining moments in a relationship. Even the seemingly small ones can be powerful  and everlasting.</p><div><span class="Apple-style-span" style="font-family: Helvetica; font-size: 14px;"><br /></span></div>
<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="hand.jpg" src="http://blog.xlerconsulting.com/hand.jpg" width="557" height="393" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></span>]]>
        
    </content>
</entry>

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