Welcome to the new website and blog for XLER | Marketing & Brand Consultancy.
I would appreciate any feedback that you might have (e.g., first impressions, likes, dislikes, questions, suggestions). My hope is that I will be able to provide an online experience worthy of your time and attention.
- Bill


Here is a sampling of initial comments received through emails and posts on social networks. When appropriate, I've included my response.
- Bill
GB: Your site looks great! Congratulations.
DP: Just took a quick tour of the site. Looks "very" nice. A lot more visually intriguing than your original site. It pulls you in to read more. I like the graphics. I like your new blog a lot—very clean, bright, easy to read, and concise. Looks great!
ME: Site looks great. Looks like some interesting blog posts too. Nice job on the flash. Looks great.
JH: Awesome site. Well done. So glad to see things moving for you… Blessings galore!!!!
MS: I like your website, very impressive. One thing though, I did a quick look at the source and did not find meta tags for the search engines.
BILL: Yep, SEO is a priority. I was doing UI Testing last week and felt a "go" on the site. Would you say I am hurting myself at this point or not maximizing the opportunity?
MS: If you registered before with Google and yahoo I would suggest getting the meta tags in as soon as feasible. I also use Google analytics (I learned that from the session at I attended where you were on the panel). Today Google has the ability to evaluate your web site using a sitemap, if it is registered, that points to your pages so if they are dynamic like most of mine it will see the dynamic contest.
BILL: I have my programmer/designer working on this. I am using Google Analytics. Here is his response to your email: ""Meta tagging is only one SEO avenue, and is helpful. We'll take anything we can. Have submitted to all search engines, built a sitemap.xml, coded meta data, verified keywords, optimized site for SEO.”
JS: Wonderfully done! World-class website. Congratulations.
SV: Awesome web site!
AW: Sharp site, Bill. Two thoughts: your blog needs a feed/subscribe link and signing in with a moveable type ID to comment is a hassle.
BILL: Great feedback. Thanks!
JJ: Excellent, Bill... congrats! I like!
BA: Impressive!
JD: Its looking great!
BD: Nice work on the site bill!
CD: Very clean, slick site. Impressive!
DK: It is exciting to watch your firm develop! The improvements to the site are well done. I appreciate that it seems to 'practice what you preach' - namely 'that truth' reflected clearly and in compelling way. Since you asked, allow me to offer a few questions that might be help you further clarify your communication: 1) Your experience set is top-notch, but what would an engagement look like with 'my' organization [insert potential client name]?; 2) Do you have a team? What resources do you bring in?; 3) What is your call to action for someone visiting your site?; and 4) On your blog it might be helpful to provide 1-click ways for RSS feeds.
BILL: Great feedback. That's why I asked! Already I have UI Tested the site with about 30 people across professions and interested. The comments over the last 24 hours have included SEO recommendations and content direction like yours. Will have to think about how best to clarify and provide a call-to-action. Any more ideas, let me know.
BD: It is a really great site - love not only the content but the design. Nicely done. You are certainly tapped into all of the social sites too! Very cool. Actually I had never even heard of that social "readers" site (can't even remember the name as I type this)... That was a very interesting site too (came across it while exploring your site... Shelfari maybe?
BILL: Thanks for the feedback. Like I said, a labor of love for all involved. Shelfari is pretty cool although I haven't kept up with it as much as I could.
Below are a few more comments and suggestions that came in from various sources. We'll continue to correct and enhance the website and blog based on your feedback.
KN: Wow, your website flash is groovy.
MR: Hey, great job on the website and blog. I've looked through everything and plan to be a frequent visitor.
TD: Love it. Sharp and good looking, just like you. Nice work, Bill.
JJ: I just visited your new website and am very impressed! It looks great and is exactly how you described it would be to our class. However, I found an error I thought you might want to know about... just a tiny typo, but thought you would like your website to be the best it can be!
BILL: Great catch. Move to the head of the class. Thanks!
BK: Love the new site.
PN: Love the site. Great work. It represents you well—sophisticated, classy, and copy that draws me in to learn more.
DV: Very well done site—it is uniquely you and does a great job of differentiating your talents and gifts.
TJ: A fantastic, full of worthwhile information, kick butt website! I have only spent 20 minutes looking at EVERYTHING, and will need another hour to deep dive. Really, after reading your endorsements, experiencing your clear, pinpointing categories of services and topics, I couldn't bookmark this fast enough and will return often to see what you are up to next! Extremely interesting. Really nice job! Actually, it’s REALLY well done—glad!
JC: I checked out your new website & blog. They are very sticky—I had a hard time quitting. You obviously put a ton of work into them and it shows. It is very nice. My only constructive criticism is that I think it would be benefit by having a few elements that are a little more straightforward. Something that says a little more plainly, "I am Bill and I can help you market your services/products...if you want to see how creative I am check out this website."
BILL: Great feedback… let me think about that. Did you happen to interact with the pyramid on the “About” page?
SH: Revolutionary as usual!
A couple more comments and suggestions...
AA: Your website looks great! Such a process and a big accomplishment isn’t it?
DF: I went through the site—wow—you have been very busy!!! Loved the case study sections—very engaging site—the only thing I might add is a personal message from you (maybe it was there but I did not find it). Yes, I’m talking about an actual video/audio clip where I could experience you as a potential customer. I think it would actually be more engaging than some of the models (although I love the pyramid).
BS: I love it. The animation is very cool. The graphics throughout the whole site are excellent. The brand is strong and consistent. The navigation is intuitive. And I like the blog feature too. For now, my favorite marketing blogger is Seth Godin and as I thought about what I really like, it’s the fact the he updates regularly and always includes useful marketing tools that helps me do my job better—loads of “practical tips” etc. If you don’t already, you should check it out. http://sethgodin.typepad.com/
MV: Wow, this is great! I’m really impressed by the website, very sleek! Love the colors and design—very sophisticated. It’s clear right away what you have to offer and there are personal touches throughout the site that show us who you are. Nicely done!
JT: Very cool! You have been able to capture much of your personality and promise with the website and blog. Great job!
LW: I really liked the look and feel of your site. It is one of the best I have seen!
BV: Congrats on a great site. What can I tell a guy who's already got it nailed?? My critique? Keep doing what you're doing!
MH: Great site, Bill!
MC: Well done Bill.
LG: I thought your web site was great, very slick looking, and easy to navigate.
KB: I just checked out your website… N-I-C-E. It is easy to navigate through and some great extras. I like the triangle—rubrics cube object. It helps me think about what you do. I subscribed to your twitter and the window would not close out (maybe just a bug to work out).
BILL: Thanks for the review. Will definitely figure out and debug any twitter issue.
DS: Great looking site and blog. I have it bookmarked. Look forward to spending some time there. I’ll let you know when I do.
ER: Your new website and blog look great—I spent some time on both this morning.
You were an interesting person when you were a kid, it seems you have remained so. Good web site, and nice to see how well you have done in life.
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