I had the pleasure to participate in the "Pimping Your Profile" session at aimWest's Midwest Social Media Confab held November 19, 2009 at Grand Rapids' JW Marriott. Below are some practical pointers that peppered my riffing with fellow panelists Kevin Dean and Laura Bergells.
1. Engage in social media's Big 3: Facebook, LinkedIn, and Twitter.
2. Maximize your presence on Facebook/LinkedIn/Twitter (aim for 100% complete). Use the many FREE tools and widgets available.
3. Link information, updates, content, etc. across platforms.
4. Drive traffic from platform to platform as well as to your blog and website.
5. Make your online presence E.P.I.C. (Experiential, Participative, Interactive, and Communal). From Len Sweet.
6. Let your true personality come through. Who are you individually, professionally, relationally? Upload a photo.
7. Position yourself in a meaningful way and differentiate yourself from others.
8. Embrace better ways to communicate (e.g., instant messaging, texting, status updates, tweets).
9. Use social media to start, build, resurrect, and maintain personal and professional relationships.
10. YOU may control what to say and share but friends, connections, and followers decide what's relevant, compelling, meaningful, and useful to THEM.
11. Free tools are available to aggregate, monitor, measure, and optimize your social networks and help manage your time.
12. Your presence in various social media may be less important to "prospects" then your absence from it.
13. To start and/or increase your social media presence, you should decrease and/or stop doing somethings.
14. Before meeting someone new, check 'em out and send invite to connect. Saves time and helps breed familiarity.
15. Professional and personal lines are blurring in the social media, embrace it but take care.
16. People want "real" over "contrived." Social media allows a fuller dimensionalization of your reality.
17. Successful Careers built on: 1) Your Network; 2) Your Wisdom; and 3) Your Compassion. From "Love is the Killer App."
18. Business and relationships will come from people you don't know but who want to know you better. Be accessible.
19. Align your Facebook/LinkedIn/Twitter presence and activities with the features, benefits, and experiences they deliver.
20. We are all subject matter experts--not just at work. Your life and life experiences have something to offer others.
21. Consider a fan page as well as a profile on Facebook.
22. Build a company profile as well as an individual profile on LinkedIn.
23. Maximize recommendations on LinkedIn. Remember that branding isn't what YOU say you are but who THEY say you are.
24. Optimize link sharing across your platforms as well as within a single platform. Be ubiquitous.
25. Repurpose, repeat, and retweet content across your social networks but vary and version when it makes sense.